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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
by Diane MacEachern |  | Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
Publisher: Avery Trade (February 28, 2008)
Product Dimensions: 9.2 x 7.4 x 1.2 inches
Paperback: 432 pages | About the Book:
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?" | Reviews:
“If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.”
-Laurie David, founder of StopGlobalWarming.org and a producer of An Inconvenient Truth
“When the subject is the environment, Diane MacEachern has long been ahead of the times.”
-The Christian Science Monitor
“The most important book your book club will read this year… Big Green Purse is a ‘must read, save, refer to’ book that will get us through the next critical decision making years.”
-Mary Hunt, inwomenwetrust.typepad.com
“A very good all-encompassing book about our environment and how individuals can make a difference…The perfect gift for someone who needs a friendly book on how to be more green.”
-Thegoodhuman.com
“Big Green Purse is a highly informative, well researched and important green living book for women…it’s the kind of reference book every green mom should have on her bookshelf.”
-Enviromom.com
“This book helps us realize the power we have to make a difference through our purchases…Who better to show us all the best and easiest ways to green our lives than Diane MacEachern?”
-www.natural-living-for-women.com
“One of the most informative and life changing books…instead of just telling us the three R’s (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.”
-Lifegoggles.com |
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