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 | | CandyUSA - National Confectioners Association | Founded in 1884 in Chicago by representatives of 69 confectionery manufacturing firms, the National Confectioners Association (NCA) is one of the oldest, most respected trade associations in the world. Today, NCA is the major association representing the entire confection industry, offering education and leadership in manufacturing, technical research, public relations, retailing practices, government relations, and statistical analyses.
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Online Catalog StrategiesCatalog printing has now steadily been giving way to online catalogs. With more and more market opportunities shifting towards the online market place it is only prudent to switch from the physical kind of catalog printing to the online kind of catalog media. Do not worry about this shift however, since a lot of the things that apply to physical catalog templates also apply to online catalogs as well. The medium may have changed, but the content and style is still the same. You just need to adjust the aspects a bit so that the online catalog can become more effective as an online tool.
In this article we will give you a few simple tips on strategies that you can use for your own online catalogs.
Large professional images - The first and important strategy for online catalogs, is actually a catalog printing classic. You have to display large and professional images of your products and services. People are very visual about the things they buy and catalogs are the epitome of of this sales paradigm. You have to make people like what they see, so this means your catalog images should be the best that you can offer. So hire a professional photographer to take images of all of your products for your online catalog. This can even double as images for your catalog printing as well. More or less however, good and well framed photographs that are set to emphasize the great qualities of your products is a standard and important strategy for catalogs. So do not forget about it. This should actually be your first step in creating an online catalog.
Quick but descriptive blurbs - Next we get to the writing. While pictures give people that initial attraction, content must follow through with some pertinent details. This is where "blurb" writing kicks in. Blurbs are those small descriptions about things that should help you figure out what that thing is all about. Now, while this may sound simple, it is actually an art form unto itself. You have to write something inviting, and detailed within a set number of spaces and words for it to be effective. Anything longer than three or four lines may not be the most effective catalog blurb to use. So for the best strategy for your catalog writing, it is best to hire a professional writer as well. For online catalogs, this is doubly important since most online searches use important key terms for displaying a page. So it is good to employ an expert online writer for your catalog. There are a lot of freelance online writers out there which should be apt for this situation.
Fast and Easy ordering process - Also, in your actual online catalog, always have a streamlined and easy to use payment process. Customers can really get turned off if the payment process exceeds a few minutes to accomplish. They want to understand the payment scheme easily, but it must also be said in a way that it does not get too boring and legalistic. Ask your web developer in creating an easy two step process of payment with quick and accessible fields so that people can have an easy time paying for the things they see in the catalog. Of course it is best to have a quick "buy now" link with the product picture to help expedite the process as well.
Print supplemental paper catalogs - Lastly, while you do have an online catalog, it is also good to print catalogs as well physically. This means investing in real catalog printing using an online printer. Supplemental catalogs are still very effective, and people actually like browsing through products without waiting a few seconds for a page to upload. So make sure you have a "send me a catalog by snail mail" option in your online catalog, so that people can opt-in to receive your catalog by mail as well.
Use these strategies well when you create your online catalog. By integrating this into your online catalog development you should be well assured that your potential customers will have a good time browsing your online and print catalogs. Hopefully this will generate the sales that can get your business to succeed.
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Closing the Food Gap: Resetting the Table in the Land of Plenty
by Mark Winne |  | “Closing the Food Gap reveals the chasm between the two food systems of America-the one for the poor and the one for everyone else. Mark Winne offers compelling solutions for making local, organic, and highly nutritious food available to everyone.” - Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace
Beacon Press; Reprint edition (January 1, 2009)
Product Dimensions: 8.4 x 5.4 x 0.6 inches
Paperback: 199 pages | About the Book:
In Closing the Food Gap, food activist and journalist Mark Winne poses questions too often overlooked in our current conversations around food: What about those people who are not financially able to make conscientious choices about where and how to get food? And in a time of rising rates of both diabetes and obesity, what can we do to make healthier foods available for everyone?
To address these questions, Winne tells the story of how America’s food gap has widened since the 1960s, when domestic poverty was “rediscovered,” and how communities have responded with a slew of strategies and methods to narrow the gap, including community gardens, food banks, and farmers’ markets. The story, however, is not only about hunger in the land of plenty and the organized efforts to reduce it; it is also about doing that work against a backdrop of ever-growing American food affluence and gastronomical expectations. With the popularity of Whole Foods and increasingly common community-supported agriculture (CSA), wherein subscribers pay a farm so they can have fresh produce regularly, the demand for fresh food is rising in one population as fast as rates of obesity and diabetes are rising in another. | About the Author:
For 25 years Mark Winne was the Executive Director of the Hartford Food System, a private non-profit agency that works on food and hunger issues in the Hartford, Connecticut area. During his tenure with HFS, Mark organized community self-help food projects that assisted the city's lower income and elderly residents. Mark's work with the Food System included the development of a commercial hydroponic greenhouse, Connecticut's Farmers' Market Nutrition Program, several farmers' markets, a 20-acre community supported agriculture farm, food and nutrition education programs, and a neighborhood supermarket. |
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