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| Macromedia |
Macromedia was an American graphics and web development software house formed by the 1992 merger of Authorware Inc. (makers of Authorware) and MacroMind-Paracomp (makers of Macromind Director) and headquartered in San Francisco, California. Director, an interactive multimedia authoring tool widely used to make CD-ROMs and information kiosks, was Macromedia's flagship product until the mid-1990s. As the CD-ROM market began to decline and the World Wide Web gained in popularity, Macromedia created Shockwave, a Director viewer plugin for Web browsers, but decided it also needed to expand its market by branching out into web-native media tools.
The line of Macromedia products is now controlled by its former rival, Adobe Systems, which acquired Macromedia on December 3, 2005.
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In Search of Memory: The Emergence of a New Science of Mind
by Eric R. Kandel |  | Kandel, who received the Nobel Prize in 2000, traces advances in understanding learning and memory. His own groundbreaking findings showed that learning produces changes in behavior by modifying the strength of connections between nerve cells. He conveys his immense grasp of the science beautifully, but it is his personal recollections that make the book especially compelling. He begins with his searing childhood memories of the German annexation of Austria and his family’s escape to the U.S. when he was nine. And he ends with a conference he organized in Vienna to examine the strange reluctance of Austria (unlike Germany) to acknowledge its role in the Holocaust. One comes away in awe of the scientific advances—and of a life well and fully lived.
Publisher: W.W. Norton & Co.; 1 edition (March 17, 2007)
Product Dimensions: 8.2 x 5.5 x 1.1 inches
Paperback: 528 pages | About the Book:
“A stunning book.”—Oliver Sacks Charting the intellectual history of the emerging biology of mind, Eric R. Kandel illuminates how behavioral psychology, cognitive psychology, neuroscience, and molecular biology have converged into a powerful new science of mind. This science now provides nuanced insights into normal mental functioning and disease, and simultaneously opens pathways to more effective healing.
Driven by vibrant curiosity, Kandel’s personal quest to understand memory is threaded throughout this absorbing history. Beginning with his childhood in Nazi-occupied Vienna, In Search of Memory chronicles Kandel’s outstanding career from his initial fascination with history and psychoanalysis to his groundbreaking work on the biological process of memory, which earned him the Nobel Prize.
A deft mixture of memoir and history, modern biology and behavior, In Search of Memory traces how a brilliant scientist’s intellectual journey intersected with one of the great scientific endeavors of the twentieth century: the search for the biological basis of memory. |
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